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“Branding is an intangible feeling.” was stated by Faye Joyce Yoingco, Digital Content Strategist of One Mega Group Inc., in the YES forum with the topic-“Branding 101: A Startup’s Guide to Branding” held last April 26 at Pen Brothers, Makati City.
Faye is also a marketing communication professor at Miriam College. She also worked as Associate Client Leader, Senior Media Planner, and Digital Marketing Consultant where she gained an extensive background in marketing and media industry.
Faye embarked the first part of her talk by asking the participants, “What brand speaks to you the most?” One of the participants answered ‘Jollibee’ because of its advertisements which showcase the importance of family. According to Faye, marketing strategists’ main focus is to communicate through consumer’s emotion. She also discussed the topics of creating, managing, reviewing, and cultivating a brand. Furthermore, she emphasized that the startup must think about integrating not disrupting.
She taught the participants how to make an outstanding brand by utilizing the power of digital marketing despite the fast-paced environment of the digital world. She also pointed out that the basic guidelines for making a brand are the one H and the 4 Ws (How, What, When, Where, and to Whom). Startups can possibly attain success by mastering the mentioned basic guidelines, focusing on the brand strategy, and maximizing the capacity of digital marketing.
The forum ended with exchanging of calling cards of participants. Soon after, the participants gathered for a group photo.
YES Philippines would like to thank everyone who made this event possible especially to our partners Global Entrepreneurship Network (GEN), Penbrothers and Mystery Manila.
BusinessWorld’s SparkUp to host 1st SparkUp Summit on May 12
BusinessWorld, the country’s most read and most respected business newspaper, will gather the biggest names in Philippine entrepreneurship for its SparkUp Summit to be held on May 12, 8 a.m. to 5 p.m., at the Samsung Hall, SM Aura in Bonifacio Global City, Taguig.
SparkUp (sparkup.ph), the first and only multimedia publication to cater to the aspirations of the young Filipino business community, is BusinessWorld’s interactive online platform for creative reports and insights, features on start-ups, innovation, e-commerce, financial awareness, social responsibility, and product design — topics that spark curiosity and inspiration among a new generation of entrepreneurs.
The annual SparkUp Summit’s goal is to gather the brightest visionaries in the local business scene to share their insights on the changing landscape of Philippine business: from the challenges and opportunities in different industries, to the latest trends and opportunities relevant to entrepreneurs.
To inspire and empower the attendees, SparkUp Summit puts the spotlight on the thriving business community, the progressive start-up ecosystem, and the future industry leaders through an immersive learning experience.
The SparkUp Summit, with the theme “Idea Capital of the Business World”, aims to create a destination for the next big business ideas that will pave the way for a brighter economy for the Philippines.
Through a simulation of a city’s central business district, the “city” will be filled with up-and-coming businesses led by young and passionate entrepreneurs. Emanating the vibe of their actual counterparts, SparkUp Summit will divide the space of Samsung Hall into four key destinations, each designed to spark creativity and innovation among the young attendees: City Center, Food Park, Lifestyle Lane, and Tech District.
Located at the heart of the city, the City Center will create a space for insightful discussions on entrepreneurship — ranging from business leadership to concept and brand development, social-driven ventures, to innovation and disruption.
The Food Park will feature out-of-the-box food concepts from esteemed food brands. Meanwhile, homegrown retail brands will display their interesting products at the Lifestyle Lane. Finally, at the Tech District, the most cutting-edge tech ventures changing the game in business are featured. Connect with some of the most inspiring start-up founders.
To register and for more information, visit http://bworldonline.com/sparkupsummit.
SparkUp Summit is brought to you by BusinessWorld’s SparkUp and Globe MyBusiness Academy.
In partnership with FWD Life Philippines
Organization partners: Young Entrepreneurs Society Philippines, Go Negosyo, Ateneo Management Association, Philippine Junior Marketing Association, The Entrepreneurship Club – FEU Manila, Business Management Society – DLSU Manila, Junior Financial Executives – UE Manila, Society of Thomasian Entrepreneurs, Business Economics Association, and Junior Confederation of Finance Association – Philippines
Media partners: Philippine Star, Philippine Star Campus, iMPACT, DZUP, The LaSallian, The National, and The Benildean
Venue partner: SM Aura Premier
Event partners: Fiera de Manila, Inc. and Voyager Innovations, Inc
We’re heading to the north! Are you ready for us, Baguio?
UP JFA, COL Financial, SharePHIL, Sun Life of Canada (Philippines) Inc., Aspire Philippines, and Camundi Philippines present: Investment Month 2018’s Philippine Financial Summit: Baguio Chapter.
Join us as we spread financial literacy through our series of informative and relevant talks given by our lineup of notable speakers! We’ll see you at the Saint Louis University, Maryheights Campus on March 10 as we help unlock finance for the youth.
Co-presented by: BDO Nomura and 2GO
Made possible by: ABS-CBN, D&L Industries Inc., Laurin, and Trampoline Park
Special thanks to: Tanduay Distillers, Inc., Aposento, Orange Segment, and Oishi
Our Official Media Partners: SparkUp, ABS CBN News Channel (ANC), Inquirer.net, InqPOP!, Kalibrr, WhenInManila.com and Young Entrepreneurs Society International (YES)
Endorsed by: University of Baguio, EconSoc, NF JPIA Region 1, PIDS, UPB Debate Varsity, SLU SICAP
Date: Saturday, March 10, 2018
Time: 9:00am to 5:30pm
Place: Saint Louis University, Maryheight Campus (Bakakeng)
RSVP Now: tinyurl.com/PFS2018RegistrationForm
For inquiries, please send us an email at email@example.com“
UPJFA, COL Financial, SharePHIL, and Sun Life of Canada (Philippines) Inc. present Investment Month
2018’s Philippine Financial Summit: Cebu Chapter
We’re just getting started! Grab the opportunity to know more about the ins and outs of finance as we continue spreading financial literacy in the Philippines. Don’t miss this chance to join us in the second leg of our summit this March 3, 2018 in Sky Hall, SM Seaside Cebu! Together, let’s promote the importance of finance in every Filipino’s life.
Co-presented by BDO Nomura and Sun Life Asset Management Co. Inc.
Made possible by ABS-CBN, D&L Industries Inc., and Trampoline Park
Special thanks to Tanduay Distillers, Inc., Aposento and Orange Segment
Our Official Media Partners: Inquirer.net, InqPOP!, SparkUp, WhenInManila.com, Young Entrepreneurs Society (YES) International, Kalibrr, and ABS-CBN News Channel
In partnership with Carolinian Economics Society | Siliman University’s Junior Philippine Institute of Accountants | University of San Jose – Recoletos’ Junior Business Executives and Entrepreneurs Society | USC School of Business and Economics Council.
Date: Saturday, March 3, 2018 Time: 9:00am to 5:30pm
Place: Sky Hall, SM Seaside Cebu
RSVP Now: tinyurl.com/PFS2018RegistrationForm
For inquiries, please send an email at firstname.lastname@example.org”
Penbrothers Makati City – Pushkart.ph Co-Founder and CEO, Mr. Joshua Aragon shared his knowledge on putting the right content on your elevator pitch, in front of our YES Members last January 25, 2018.
Joshua is the Co-Founder and CEO of Pushkart.ph an online grocery delivery service, developed by a group of young Filipino millennials that aims to ensure fast, convenient, and safe delivery of groceries right at your doorstep.
For this month’s forum, Josh indicated why you need to prepare your elevator pitch. He emphasized that as the presenter or entrepreneur, we need to know first in hand our audience, our business, what can we do to help our target consumers, and what value this consumer need from you.
He also stated that keep on networking with other people, practice more, and search more ways of marketing can help on creating your own pitch deck.
At the middle of his talk, Josh let the attendees participate by making a big circle, and encourage them to make an impromptu pitch about their selves as if they were pitching in front of their investors.
The forum ended with Josh entertaining queries from the audience about their own entrepreneurial experiences which made the session more informative. Soon after, the participants gathered for a group photo.
YES Philippines would like to thank everyone who made this event possible especially to our partners, Penbrothers, Pushkart.ph, Mystery Manila, and EntrepRadio – The Voice of Filipino Entrepreneurs.
Another YES monthly networking forum was successfully conducted last November 22, 2017, at the Penbrothers, Makati City.
This forum featured Abbie Victorino – the Founder and CEO of Stlygenie Incorporated, the first styling and clothing subscription box in the Philippines offering an alternative to shopping while giving access for women to have their own personal stylist.
Abbie shared her knowledge in having a good personal brand, and how is this important to entrepreneurs today.
In her talk, she stated how important relationship is because personal branding is connecting with other people. As an entrepreneur practicing how to be social, continue learning and being updated to changes is necessary.
The second half of the event was allotted for the Q&A, and the questions of the eager participants made the session very informative. Soon after, the forum was wrapped up with a group photo.
YES Philippines would like to thank everyone who made this event possible especially to our partner, Penbrothers. Catch the next YES forum on 2018! Stay tuned for the updates!
Creative Business Cup: The world’s best creative business idea was found Thursday in Copenhagen: DIY robot from China
ENTREPRENEURSHIP: CellRobot have won the Creative Business Cup Final 2017 with their innovative robot.
Credits: Creative Business Cup
Entrepreneur teams from 59 countries have been pitching their business ideas to prominent business people and investors in Copenhagen. “Nadya” Tolokonnikova (Pussy Riot), Jeremy Bloom and Scott Halford (award winning producer and writer) were among the keynote speakers of the show. The investor panel included Tugce Ergul (Angel Labs), Alan Greenberg (Wide Academy), David Glick (Edge Investments), Carman Chan (Click Ventures) and Jeffrey Paine (Golden Gate Ventures).
Hotel Scandic and The City Hall of Copenhagen were the venues of The Creative Business Cup 2017.
The winner of the main competition + finalist in the main competition
- CHINA: CellRobot:
Just as the cells in our bodies work together to create an organism, CellRobot is made up of single cells that, when combined, build functioning robots. No coding or mechanical engineering knowledge is required to start building. All units connect through a simple but secure twist & snap joint. Because it is so easy to get started, anybody can use CellRobot to create their own high functioning robot. CellRobot gives you the opportunity to learn, explore & create.
The Jury’s motivation for choosing CellRobot as the best creative business idea of 2017 is:
“The first prize goes to a company which has provided an ingenious and easy-to-use way of combining problem solving, robotics, coding and education into a fun and interactive activity for schools and children. The beauty of the products is that there are technically no rules on how to combine the elements and how to use it, and the only limit would be your own imagination. We look forward to seeing many more schools take this project on to help children continue to develop new skills. And the jury was especially impressed that they came to Denmark and dared to challenge Lego!
The winner of the first prize is CHINA with CELL ROBOT! Congratulations!”
- ICELAND: Genki instruments
Genki Instruments is a hardware tech company focused on merging state-of- the-art technology with great design and a focus on usability. Our first product, Wave, is a wearable ring that allows musicians to interact with technology in a more natural and expressive way than has been possible before. Wave allows musicians to stay in the flow while making music, and the automatic functions of Wave offers a completely new experience when making music by enriching your devices with expressive and natural control. The USP of Wave is the fact that instead of replacing current instruments or technology, it enhances what you already have by enabling natural and expressive communication using technology as well as adding value to the equipment you already use.
The Jury’s motivation:
“The second prize goes to a company which combines with deep technological skills combined with a passion for music. They work with state of the art technology, building their solutions from the ground up creating a beautiful user experience. As they say themselves: “When you use our products, they should feel like old friends and at the same time being groundbreakingly new.” Not only is this product absolutely wonderful as a tool to develop your musical skills – our judging panel also see a huge value and possibility for this technology in other industries as well. This company has a huge potential, and we look forward to seeing more from them in the future.
The winner of the second prize is ICELAND with GENKI INSTRUMENTS! Congratulations!”
- LEBANON: Bildits
Bildits is a miniature building construction kit for kids (12+) that introduces the real process of construction. The user will use the tools provided in the kit to build a scaled model of a building while going through an authentic process covering all the real-life steps such as constructing steel structures, installing formworks, pouring cement, building masonry walls, painting and more. This will provide the user with the opportunity to dream, de- sign and build self-designed models having learned every basic step of the construction procedure provided in the catalog. Bildits is the only product that offers a hands- on, realistic experience of the process of building. Our vision is to provide an educational yet fun experience, which leads the user to genuine insights into construction. Further- more, we aim to build a salable community of Bildits hobbyists around the toy.
The Jury said:
“The third prize goes to a company that offers a concrete and physical way to link up our individual creativity with real life building skills. In a world that is becoming completely overflown with technology it is refreshing to see a company working to re-inject human creativity and hands-on skills back into the young (and not so young!) generations. Their vision is to integrate mechanical and electrical engineering with sustainable construction, through education. “Learning by doing” has a new meaning after this. The winner of the third prize is LEBANON with BILDITS! Congratulations!”
Rasmus Tscherning, the managing director of Creative Business Cup, is ready to bring Creative Business Cup to the next level. Creative Business Cup has grown from a small-scale show into a global event that attracts important and influential investors, who are focused on creative businesses, and the best creative entrepreneurs around the world. He adds:
“Creative Business Cup is much more than just a competition that creative entrepreneurs want to win. It is a summit for the most creative brains and the most influential investors from around the world who meet in order to create sustainable solutions to some of the world’s most important challenges such as welfare, experiences, design and sustainability. We have created an event that puts focus on investment possibilities and that inspires politicians around the globe. Creative Business Cup has grown into a large and unique global network, which is why we launch new initiatives. Among these initiatives is the Creative Business Cup Network. Creative Business Cup is a stepping stone for entrepreneurs who gain access to big parts of the world, international opportunities, access to the best mentors and investors.”
Invio Solution is a Creative Business Cup Challenge where everyone who has developed a new and exciting solution within the experience economy field can participate. The winner of the Invio Solution is Mixtroz who won because of their technology that helps event attendees easily connect with one another. Mixtroz is the winner of the Invio Solution 2017 because:
“The mother and daughter team demonstrated a deft ability to speak in front of any audience, a clear idea and execution of their product and solutions. The team is competent and ideal for this type of business, as is their branding and marketing strategy. Mixtroz creates a new approach with its product, by improving upon the often-dreaded activity of networking.
We hope to see a more playful format by gamifying future networking and take a more creative approach to the product to stand out. With this award, we hope to see Mixtroz become a powerful networking experience. “
Watify is an EU funded project that aims to help SMEs to implement tech solutions and during Creative Business Cup they found the SME that is the symbol of the digital transformation among SMEs in Europe. The winner of this year’s Watify is Ingelia from Spain who won due to their Hydrothermal Carbonisation Technology. The Jury says:
“They had a very clear rationale and a perfect combination of digital and physical technology in their presentation. They have shown a strong commitment to technological transformation and evolution. They are opening opportunities to other global business chains. They tackle key global challenges, such as pollution and waste management. They have recognized and applied elements of the sustainable development agenda for 2030.”
eGovernance Solution is an initiative of entrepreneurs primarily from Estonia, a pioneer country in e-commerce, that has proposed a solution within the field and eGovernance. The purpose is to ease the digital work in the public sector. The winner PSII – Personal Sensitive Identifiable Information, had the chance of pitching their e-commerce ideas at the Estonian national Creative Business Cup 2017. The Jury’s statement:
“They are building AI based Personal Sensitive Identifiable Information search engine for Governments to ensure the compliance for the new data protection regulation. Governments are obliged to ensure the citizens private data is protected. PSII enables governments efficiently research for private data leakages. By scanning and identifying the sensitive personal data stored in systems and public registers, PSII helps public sector organizations and companies to improve their data hygiene and meet the new GDPR regulation that will soon enter into force.”
During the Creative Business Cup Investor Pitch, some of the most investable creative entrepreneurs had the chance to present their business ideas in front of a broad range of companies and businesses specializing in creative enterprise investment. The panel were largely impressed by Heartstrings and their presentation of their tool for screening and early diagnosis of coronary heart disease. The Jury’s motivation:
“The company has been unanimously selected by the jury who highly recognizes and appreciates the potential of the company’s novel solution detecting heart disease: the number one killer around the word. The company will receive as award: EUR 5,000. We wish Heartstring lots of success and to continue its successful adventure winning awards across Europe and Globally. “
Microsoft Special Award
Microsoft Bizspark plus program $25000 credit in azure and the possibility for extensions and help with growing their business. The Jury’s motivation:
“The Microsoft Special Award goes to a company that is not only highly creative but allows the users to develop their innovative and creative skills in a new, playful, innovative and different way. The use of machine learning and artificial intelligent to break the boundaries and disrupt the ways of playing music makes GENKI INSTRUMENTS the winner of the Microsoft Special Award. “
Jury Special Mentioning
”We would like to give a special mentioning to Saudi Arabia. We often waste time going to the doctor for minor injuries because we do not have the know how and the tools to take care of ourselves at home or in some cases in the wild. Odai Karsou gives us the power to do this in a fast and safe way. Such a simple concept, but so effective!”
”We would like to have a special mention of Denmark. Waste is one of the key issues in our throw away society today and AM breweries have come up with a great solution. It combines our love for coffee and our need to be more sustainable for future generations. This drink is delicious, healthy and helps small scale farmers’ lives. An all round and full bodied concept!”
“We would like to give a special mentioning to Butterfly Technology from Bahrain. Their passion is to turn creative ideas into real products through their support network. We believe that supporting budding entrepreneurs is the key to re-energising a country and bringing it to the forefront of innovation and creativity. We truly hope that they continue in their endeavours and keep working alongside CBC to find the next best startups for the future. “
Prizes and Awards at Creative Business Cup
WINNER OF CREATIVE BUSINESS CUP 2017 – THE WORLD’S BEST CREATIVE STARTUP
- First place: EUR 7,000 + 2 months of free office space at any ALLEY – A curated community for Creators, an open membership for the winning startup at either ALLEY, Cambridge MA; ALLEY New York City, NY or ALLEY Washington D.C.
- First runner up and Second place: EUR 3,500
- Second runner up and Third place: EUR: 1,500
WINNER OF WATIFY SOLUTION
- The winner will receive EUR 1,000
WINNER OF INVIO SOLUTION
- The winner will receive EUR 1,000
WINNER OF eGOVERNANCE SOLUTION
- The winner was selected in Estonia and received the First Prize of EUR 10,000
WINNER OF CREATIVE BUSINESS INVESTOR PITCH
- The winner will receive EUR 5,000
WINNER OF MICROSOFT SPECIAL AWARD
- The winner will receive the Microsoft Bizspark plus programme
Creative Business Cup 2017 is supported by
City of Copenhagen
Confederation of Danish Industry
Danish Business Authority
For interviews and further information please contact
Christian Møller // Presseansvarlig // Have Kommunikation: + 45 2624 0128, email@example.com
Karoline Haulund // Kommunikationsansvarlig // Creative Business Cup: +45 2713 4342, firstname.lastname@example.org
ABOUT CREATIVE BUSINESS CUP
Creative Business Cup is the ”world championship” for entrepreneurs within the creative businesses around the world. The Centre of Culture and experience economy field developed the competition and the global edition of Creative Business Cup is a Featured Event in Global Entrepreneurship Week – an initiative by the Kauffman Foundation. Creative Business Cup draws attention to the creative areas as a business and gathers the best creative entrepreneurs from around the world. 59 countries have had national competitions to find the best competitors for Creative Business Cup Global.
ABOUT YOUNG ENTREPRENEUR SOCIETY PHILIPPINES
YES Philippines being the official national partner held Creative Business Cup finals for the Philippines during the annual Startup Summit – the biggest gathering of the best and finest startups in the country!
Senator Grace Poe
Grace Poe also shares her joy in having the celebration of Global Entrepreneurship Week in the Philippines that inspire the Filipino Youth of today to have a keen interest in business and the economy.
In her letter, she urges to raise awareness in entrepreneurship, “I urge all the participants to collaborate in solidarity with your peers in order to learn all the lessons and values that are significant in the world of entrepreneurship”.
To read her full statement, see below:
Senator Migs Zubiri
A businessman himself, Senator Juan Miguel Zubiri expressed his support for this year’s Global Entrepreneurship Week. In his stated letter, “Global Entrepreneurship Week, which provides a support network for young and aspiring entrepreneurs to learn – from each other as well as from veteran businessmen – the confidence, best practices, and tricks of the trade to start and grow their own ventures.” Senator Migs lend his full support for this endeavor.
“I support this movement for encouraging self-reliance, promoting socio-economic awareness, and contributing to the development of our nation from the ground.”
See his letter of support below.
Vice President Leni Robredo
The Young Entrepreneurs Society Philippines is proud to present that the vice president of the Philippines, VP Leni Robredo shared her greetings at this year’s celebration of Global Entrepreneurship Week in the country.
To read her full statement, see below: