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MCEM Series: Developing the Marketing Plan

Are you ready to bring your business to the next level?

This Developing the Marketing Plan is one of the 4 part course series of Master Certificate in Entrepreneurial Management Program by Institute of
Entrepreneurial Management (IEM) and Young Entrepreneurs Society (YES).

This workshop will help you think through ways to improve your products and services based on the market needs, protect your products and services from competitors, and price your products and services. All of the decisions you make should fit into and support the overall strategic direction for your business.

Learning Benefits

  • Assess their abilities as entrepreneurs.
  • Evaluate the viability of a business idea.
  • Create a business concept and plan.
  • Define strategies for establishing and marketing a business.
  • Analyze pricing for a product or service.
  • Understand capital needs and financial statements.
  • Learn from real-life entrepreneurs who will share their tips and experiences.
  • Receive Master Certificate in Entrepreneurial Management from Institute of Entrepreneurial Management


“The program gave me an overview of the steps I should be taking to start a business idea. Our resource speaker showed a practical and realistic way of how to get started a companied by the learning materials provided by Institute of Entrepreneurial Management.”
– Marice E. Mercado

“My first day of class, I found it very interesting. I learn a lot of new things and learn a lot of new ways to start and growing business. The speaker makes the class lively and gives me a lot of new ideas. The time spend on each season is very good. The class is on time, meaning all that I learn is fresh in my mind when the class ends. The course makes me want to start my business now.”
-Sheena V. Reveala
Cavite State University


register-nowDate: April 22, 2017

Venue: YES HQ, East Tower, PSE Center, Ortigas, Pasig City

Organizer: Young Entrepreneurs Society
Organizer: Institute of Entrepreneurial Management

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Event Schedule

Global Entrepreneurship Week - Philippines
November 11 - 17, 2024
Metro Manila